Give your business a PR boost
In late 2021, we were fortunate to play a part in producing and editing a special Amazon project: “Delivering Holiday Magic to Mackinac Island.” As part of Amazon’s global PR series showcasing how it reaches some of the most remote locations in the world — from delivering to The Himalayas via local adventure guides, to Alaska via dogsled — this installment focused on Mackinac Island, a historic and seasonally isolated community in remote northern Michigan.
Known for its ban on cars and its limited access in the winter months, Mackinac Island relies on horse-drawn drays for package delivery. When the lake freezes and ferry service halts, the only way to the island is by ski-equipped aircraft or snowmobile across the ice.
With a six-person crew and unique logistical challenges, we helped capture the story of how Amazon continues to deliver — even in extreme conditions — just in time for the holidays. The video served as a holiday spotlight on remote delivery logistics, and we’re proud to have contributed to a piece that celebrates both resilience and resourcefulness.
Amazon also made a donation of $25,000 to the school and Hospital on the island as part of the project, funding access to education and medical services for the island’s 500 residents.
ZAP was brought on to film a PR video for the Morocco Tourism Board’s presence at the 2024 IMEX tourism conference, held over three days at Mandalay Bay, Las Vegas.
The video highlights the booth’s design, layout, and interactive features, with interviews from key personnel that speak to Morocco’s tourism strategy and global positioning.
The final piece will serve as PR content for the booth designer, as well as a marketing tool for Morocco’s return to IMEX in 2026 — showcasing both the visual impact and functionality of the space on an international stage.
ZAP produced a PR video for the 2024 Las Vegas Pride Festival, one of the few major cities in the U.S. to feature a nighttime pride parade — bringing a unique energy to the heart of downtown.
The video captured highlights from the festival grounds and parade route, featuring local entertainers, community leaders, and key voices in the LGBTQ+ movement.
Created as a recap and promotional piece, the final video will support future outreach, sponsorships, and visibility for Las Vegas Pride on a national scale.
ZAP your grid with engaging reels
Downtown Las Vegas recently welcomed back Bent Inn, an LGBTQ+ bar and resort, and ZAP was invited to their exclusive grand re-opening on April 4, 2025. We produced this reel to showcase their off-season upgrades and spotlight the entertainment potential of the space.
With over 4,600 views and 26 local shares, this video helped maintain momentum for Bent Inn’s relaunch and reminded the community why this venue is a Downtown Las vegas standout.
As part of a campaign to promote the upcoming launch of their flagship Japanese BBQ concept, the 888 Restaurant Group invited ZAP to capture content across all four of their Las Vegas locations.
This reel highlights 888 Korean BBQ, a local favorite known for its bold flavors, sleek interiors, and immersive dining experience. One of several videos produced for the group, it helped build momentum ahead of their newest opening — and showcase the diversity of the 888 brand.
The 2025 Bighorn Rodeo, hosted by the Nevada Gay Rodeo Association (NGRA), brought together the LGBTQ+ community for a two-day celebration of rodeo sport and Western tradition in Las Vegas. With support from sponsors including Pride Las Vegas, 1800 Tequila, and The Phoenix Bar & Lounge, the event highlighted the inclusive spirit and celebrated 50 years of gay rodeo culture.
This reel reached nearly 6,000 local views and will serve as a key marketing piece for the 2026 rodeo as planning gets underway.
Highlight your special event with ZAP
Every summer, The Phoenix Bar & Lounge hosts a weeklong Luau, featuring daily themed events, tropical menus, and authentic Polynesian performers brought in specially for the celebration.
This reel highlights moments from the 2025 Luau, with each day captured and shared to promote the full week of programming.
Collectively, the content reached over 30,000 views and generated more than 200 local shares, helping make this year’s Luau one of the most talked-about yet.
With over 4,600 views and 26 local shares, this video helped maintain momentum for Bent Inn’s relaunch and reminded the community why this venue is a Downtown Las vegas standout.
Every year, The Phoenix Bar & Lounge closes out the season with a special Staff Christmas Party — one of the few nights the entire team gets to celebrate together.
With the bar open 24/7 year-round, it’s a rare moment when the full staff can step away. Temporary bartenders are brought in so everyone can enjoy the night, and this year's celebration took the team all across Las Vegas — from group photos on Fremont Street to the tradition of stopping at the historic Welcome to Las Vegas sign by party bus.
It’s one of the biggest nights of the year for the people who make The Phoenix what it is — and a well-earned evening of fun, connection, and appreciation.
The Phoenix Bar & Lounge marked its 11th anniversary with a weekend of celebration that reflected everything the venue has become known for. The event featured performances from resident Phoenix entertainers, live body painting, and a special night honoring the staff who’ve helped shape the bar over the past decade.
As one of the biggest events on The Phoenix’s calendar each year, the anniversary serves as both a community reunion and a high-impact PR moment.
This year’s reel was one of the most engaged-with pieces on their account in 2025, helping reinforce the bar’s reputation as a pillar of LGBTQ+ nightlife in Las Vegas.
ZAP Your Business Today!
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ZAP Can Help
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Unlock the potential of your business through ZAP's network. We’ll work with you to create a tailored plan for success. With a growing network of industry experts on your side, let us jolt your business into a new wavelength.
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Maximize efficiency and ZAP your operations through tailored strategies designed to streamline processes, enhance performance, and drive sustainable growth. Our lean solutions focus on transforming areas of your business to achieve peak profitability and maintain competitive advantage.
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Optimize your business by diving into the numbers with us. Learn how to boost your sales and control your costs. We’ll help you find healthy margins and ‘trim the fat’ off of your business so that it operates like a lean machine.
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Reach new people and get them to come back again and again, time after time. Leverage user generated content marketing to engage your existing customer base to grow your community and fuel your business.
Mounir Khould | Co-Founder, Alchemy Coffee
“I can't express enough gratitude for Zach, our exceptional marketing consultant. His personalized and strategic marketing approach has been a game-changer for our coffee shop. Thanks to Zach's unique insights, we've not only increased our sales but also witnessed a remarkable rise in our average ticket values. Our success story is undoubtedly intertwined with Zach's expertise and unwavering commitment to our business’ growth.”
Daniel Nicolae | Co-Founder, Alchemy Coffee
“Zach had beyond exceeded expectations when it came to the growth of our cafe . He developed a strategic plan to grow our sales, keep returning customers, and grow our social media presence. We are thankful for the opportunity to have worked with Zach with his many years of knowledge and experience”
ZAP your business.
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